"Made in China" has more implications than you think. If you want to get to the roots of it, "premium denim" is premium because of this shift in labor. As denim giants like Levi's and Wrangler outsource their labor to places in Asia and South America, garment manufacturing companies in the U.S. must find some way to compete and are willing to accept the smaller orders of up-and-coming denim brands. These new labels are then able to produce "Made in U.S.A." quality denim. And since many believe Made in U.S.A. > Made in China, $300 jeans were born.
Friday, June 6, 2008
Origins
Stumbled upon Time's "World of Blue Jeans" photo essay. Some pretty powerful images...





"Made in China" has more implications than you think. If you want to get to the roots of it, "premium denim" is premium because of this shift in labor. As denim giants like Levi's and Wrangler outsource their labor to places in Asia and South America, garment manufacturing companies in the U.S. must find some way to compete and are willing to accept the smaller orders of up-and-coming denim brands. These new labels are then able to produce "Made in U.S.A." quality denim. And since many believe Made in U.S.A. > Made in China, $300 jeans were born.
"Made in China" has more implications than you think. If you want to get to the roots of it, "premium denim" is premium because of this shift in labor. As denim giants like Levi's and Wrangler outsource their labor to places in Asia and South America, garment manufacturing companies in the U.S. must find some way to compete and are willing to accept the smaller orders of up-and-coming denim brands. These new labels are then able to produce "Made in U.S.A." quality denim. And since many believe Made in U.S.A. > Made in China, $300 jeans were born.
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