Adam Smith, the father of modern economics, formulated the foundation for an economic system widely used throughout the world today known as capitalism. Back then, capitalism was about owning property. Today, we associate it with having the ability to freely create a good or service, selling it to an open market through creative marketing tactics, and achieving the American dream as the world feasts on your goods.
In this era of technology, we are constantly surrounded by information. We take this information and are then forced to make often difficult decisions. Capitalism doesn’t make it any easier for us. With the ability to almost instantaneously start up a company and create products, we are surrounded by an overwhelming amount of choices. Branding becomes a technique used by companies to “help” us in our decision-making process. We become attracted to large logos, bright colors, and clever placement. But once the product is purchased, what purpose does the brand/logo serve?
When it comes to fashion, I like to follow the philosophy of former Dior Homme Classic and current Lanvin head designer Lucas Ossendrijver – "Luxury should be something intimate". Your body should not be a place to either advertise for the company that just received $100 from you for an “80’s inspired” colorful t-shirt, or exclaim your socio-economic status. Thankfully, many of today’s avant-garde designers are creating fashion and style through their unique choice of cuts and fabric, not their logos.
After looking at those jeans, I appreciate my clean A.P.C.'s so much more.
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