Dear Readers,
Since our launch in the Summer of 2008, we have made some incredible progress. It has Nina and me very excited. Over the months, with no advertising, we've had over 50 unique visitors and at our peak over 15 unique page views a day. With the power of social networks, one can only be optimistic about this seemingly small number. At first, we wondered if people would come to the site, which they did. Then we wondered if our visitors would be able to appreciate the insight we had to offer, which they did. With each passing week, we gained more confidence as we learned more about our users and their response to our blog. Consistent with our other milestones, we've found that our blog plays a vital role in fighting the Six-Two-Sickness, which is in line with our mission statement.
As you already know, the blog has been on an indefinite hiatus since October 2008. Let this post reassure you that Thorelie has not been effected by the recession and will not shut down operations. We have simply been finding new sources of inspiration for the re-launch of our blog. I have been traveling throughout Central Europe while Nina has been re-examining the Los Angeles market. At our last meeting, it became clear that both Nina and I are even more inspired and capable to produce new and exciting content for our fans in 2009. In order to efficiently and effectively do so, we have decided that we must make changes to our operations. As of now, we have decided to split Thorelie into two operations.
The first of which will remain the original Thorelie - the same insight providing company we have grown to be successful at. The second will focus more on our efforts to combat a growing disease that feeds off the Sickness - the shark fin trade. The damage the shark fin trade has imposed on our delicate ecosystem simply can not be overlooked. With our central location in the San Gabriel Valley, an area that is densely populated with Asian immigrants and their offspring, we feel it is our purpose to educate (give insight) those around us about the effects of consuming a particular food product that has such disastrous effects on the environment. We are currently in talks with WildAid on a potential sponsorship opportunity that will enable us to produce marketing tools necessary for our marketing strategies. As a brief preview, we will utilize effective guerilla marketing that will be covered using our extensive social networks in order to maximize our viewing audience and market penetration. We have thoroughly planned our strategies and measurements of success, and will update you on the progress of our conservation efforts.
It has been a long and windy road for the both of us, but we said from the start that we would not look back on what could have been done. We can only look forward and continue to provide our fans with what they have come to us to seek - a cure for the Sickness. This year is promised to be even better than the last, and we thank you for your continued support in Thorelie.
Best wishes,
Thorelie
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